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1. Register for the WHERE Developer Program
2. Send an email with your contest entry to create@where.com. The email should contain:
   • Your name, email address, and phone number
   • The URL for an application that runs within the WHERE online phone emulator
   • The URL for your 22×22 logo (8 bit png)
   • The URL for your 50×50 logo (8 or 24 bit png)
   • Concise step-by-step instructions for using the application for the first time
3. Accept and comply with Official Contest Rules

Yokel won $5,000 1st prize
Proxido won $3,000 2nd prize
CellSoul won global GPS phone 3rd prize

Official Press Release time again this fine Wednesday afternoon! Check out how cool it is that uLocate and WHERE have helped Buddy Beacon’s functionality be completely extended and now rocks about 100% more than it used to, which is HARD to do.

Pretty awesome friends, pretty awesome indeed. Scroll down for the Press Release Love:

uLocate Communications Enhances and Extends Buddy Beacon™ Functionality

Revolutionary friend finding service offers cross-carrier interoperability on five mobile carriers, as well as applications on iPhone and Facebook

Boston, MA - February 13, 2008– Today, with the release of a new version of Buddy Beacon™, uLocate Communications introduced the world’s most advanced location enabled mobile friend finding service. With Buddy Beacon, users can choose when to share their location, and what they are up to, with their friends. Buddy Beacon is the first location enabled friend finding application that is interoperable between multiple carriers.

In addition to cross-carrier interoperability, the Buddy Beacon platform allows users to update their location and status on leading online social networking sites, including Facebook. As a compliment to this feature, uLocate has also unveiled a Buddy Beacon application on Facebook. This functionality extends the Buddy Beacon user experience beyond mobile devices.

“Historically, consumers who use mobile friend finding applications have been limited to interacting only with other users who share their same carrier,” said Scott Ellison, VP of Mobile and Wireless Communications at IDC. “With Buddy Beacon, uLocate has removed this limitation by providing a friend finding product that transcends the single carrier barrier. Additionally, the introduction of cross-platform functionality with online services, such as Facebook, provides the potential for viral adoption of the application. uLocate has clearly emerged as a leader in the mobile friend finding space.”

“Helio has always been committed to providing our members with innovative ways to communicate with their trusted circle of friends,” said Greg Hayes, Head of Convergence at Helio. “The new Buddy Beacon experience provides better context for location sharing, enhances ease of use and creates new occasions to publish location as a social networking activity. We know that our members will benefit from the enhanced capabilities that we have developed in conjunction with uLocate.”

“Consumer adoption of Buddy Beacon has been remarkable. We are delighted to now offer the service across numerous carriers and the iPhone, as well as extend the service functionality to the web,” said Walt Doyle, CEO of uLocate Communications. “Buddy Beacon is a revolutionary application that offers a new way to interact with your friends and keep them updated on where you are and what you are up to. We plan to continually advance the functionality and availability of the service in the months ahead.”

For more information, or to get Buddy Beacon on your phone, please visit www.where.com/buddybeacon.

About uLocate Communications Inc.

uLocate Communications is the market leading developer of location based applications. In addition to developing location based applications for strategic partners, uLocate markets and operates WHERE™ and Buddy Beacon™. WHERE is the leading location based application platform that offers consumers access to a library of over 60 location based widgets on multiple operators in North America. Buddy Beacon is the world’s largest mobile friend finding solution that lets consumers leverage the power of location based technology to connect with their friends. For more information, please visit: www.ulocate.com.

####

Contact:

Dan Gilmartin

VP Marketing

uLocate Communications, Inc.

dgilmartin@ulocate.com

617-502-3100

Sometimes, an official press release can say it a heck of a lot better than I could…well, at least a lot more straightforward and without the sass. Nevertheless, this one is rad, and worth all your attention so lend me your ears, eyes and brains and check this out:

Popular friend finding service to be run by leading publisher of mobile location based applications

Boston, MA - January 10, 2007– Today, uLocate Communications Inc. announced their acquisition of the Buddy Beacon™ name from Helio LLC. Introduced by Helio in partnership with uLocate in 2006, Buddy Beacon leverages location based technology to allow users to share their location from their mobile device so they can more easily connect with their friends. As part of the agreement, uLocate will continue to work with Helio to operate and innovate on top of the Buddy Beacon service currently available to its members. This acquisition solidifies uLocate’s position as the leading publisher of mobile location based services.”Helio turned to uLocate to develop the technology behind Buddy Beacon,” said Walt Doyle, CEO of uLocate Communications. “The rapid adoption of Buddy Beacon by Helio’s members has demonstrated that consumers are ready to use GPS technology as a method of connecting with their friends. When integrated with WHERE™, our leading location based application platform, we are confident that the Buddy Beacon user experience will be unparalleled by any other mobile friend finding application in the market.”"uLocate has been a great partner to work with as we developed the Buddy Beacon concept into a leading location sharing service,” said Greg Hayes, Head of Convergence for Helio. “We look forward to continuing to work with uLocate to build on Buddy Beacon, further leveraging their location based services expertise.”

“Mobile Location Based Services, and GPS applications, are at the forefront of the industry’s mind,” said Brent Iadarola, Global Research Director for Mobile and Wireless at Frost and Sullivan. “When you combine their acquisition of the Buddy Beacon name with the additional technology and distribution power of their product WHERE, the world’s leading location based mobile application platform, it is clear that uLocate is a key company to watch in this exciting space.”

For more information on uLocate Communications, Inc. and Buddy Beacon, please visit www.ulocate.com.

About uLocate Communications Inc.
uLocate Communications is the leading publisher of mobile location enabled applications. In addition to developing mobile LBS applications for strategic partners, uLocate operates WHERE, the world’s leading mobile LBS application platform which is currently available to subscribers on numerous wireless operators.

About Helio
Helio is a joint venture between SK Telecom, one of the world’s most advanced wireless carriers, and Earthlink, the next generation internet service provider. With advanced mobile services, exclusive, high-end, beautiful devices and smart pricing on a nationwide high-speed 3G network, Helio is built for consumers who have mobile at the center of their lives. www.helio.com

###

Contact:
Dan Gilmartin: 617 502 3100
uLocate Communications, Inc.
dgilmartin@ulocate.com

Simple and sweet this week because where I live, it just so happens to be DUMPING snow, and shows no sign of letting up, or warming up.  Lets face it, we always want to know what the weather is like, and what it will be like, but how much does it suck having to find a TV or newspaper, turn it on, wait for the weather channel to do your local area, or worse, sit through local news for the weather section?  Yeah, not cool.

Also, it’s not all of us that every day carry around our laptops with wi-fi enabled to always be able to check the weather online.  SO, for the rest of us out there that still want to know what’s going on in the sky’s above our heads, the WHERE Weather Widget is just that awesome.  Drop it in your widgets, turn it on, and Bam, you are immersed in the comings and goings of Mother Nature.

So, get your raincoats out, or put them away, but your snow boots on, or your flip flops, and check your WHERE Weather Widget to tell you what it is, what it will be, and what to expect in between!

This little gem from the FAQ comes at the exact right time for many of you across this nation.  Why? You may ask…simple, because holiday season and that means that there’s a very good chance you will be getting or giving a new cell phone.  Trust me, the holiday lineups for most major carriers are Sweet, I have my eye on one already.

That said, the question of the day is:  I get a new phone, how do I reload WHERE on my phone?

The simple answer is from the FAQ, so I’m going to let them take it away!

I get a new phone, how do I reload WHERE on my phone?

On most mobile carriers, when you purchase a new phone you will have to re-subscribe to any applications such as WHERE that you previously had on your phone. For instructions on how to subscribe, please see the question ‘How Do I Get WHERE on my Phone?’.

Once you’re subscribed to the WHERE application on your phone, you can change your phone model by visiting www.where.com and clicking on the ‘Change my phone model’ link at the bottom of the page.

Quick one today folks, everyone here at WHERE just wants to wish you and all yours a very Happy 4th of July!  Get outside, fire up the BBQ, bust out your fireworks and have a huge celebration.

We’ll see you Friday, but for now, have a great Independence Day from everyone here at WHERE!