First off, I just said Where WHERE, weird. Something struck me today as I was logging into my WHERE account…with all the hullabaloo about privacy, security and the stigma surrounding information collection these days, why does WHERE collect your phone number and email address? In short…what gives?

Lucky for me, you, your friends, family and even those people you treat like friends and then talk bad about when they leave, there was a brilliant answer to that very question in our very own FAQ section. Leave it to me to ask myself questions that 1) I already know the answer to, and B) Are already answered on this very website. It’s Monday, give me a break.

At any rate, there is a very great reason behind the collection of those two pieces of info, and before I show you what our snazzy FAQ says about it, let me re-iterate the very first line of that Answer: WE DO NOT SPAM. There, now you know, so you can sleep a little better tonight. Alas, here is why we collect those gems of information:

“Don’t worry, we DO NOT SPAM.WHERE collects your phone number on the web site so we know which phone you are using when you manage your widgets. Some widgets may also use your phone number to send you opt-in text message alerts about things you’ve chosen to hear about.WHERE collects your email address as an extra layer of security so that you can request a new password or PIN. We may also send you occasional emails regarding system updates. At times, we may also send you notice of new features unless you choose to opt-out of marketing communications.For more information, please check out our Privacy Policy.“